Sweet Trap is a branding project inspired by the fairy tale image of the candy house, a symbol of temptation disguised as innocence and beauty. In the original story, children are drawn in by sweetness, only to discover the danger hidden beneath the surface.

This concept is reimagined through a modern lens, exploring the “sweet traps” that surround us today. From addictive shopping platforms and manipulative social media to misleading advertisements and digital scams, many modern temptations are carefully designed to appear attractive, desirable, and harmless.

The visual identity reflects this contrast between appearance and reality. Playful colors, charming illustrations, and candy-inspired aesthetics create an inviting and delightful exterior, while darker undertones, distorted visuals, and unsettling details gradually reveal what lies beneath.