Sweet Trap Candy Shop Brand Design

1. Fairy Tale Root

Based on the candy house as a symbol of temptation and hidden danger. The original story is of children lured by sweetness, facing danger beneath the surface. The modern meaning is that the world today is full of sweet traps, often things that look attractive but are harmful inside.

2. Modern Parallel

The most common modern form would be digital & media traps, like scams, addictive shopping apps, manipulative social media, and misleading ads. Just like how children are lured into the candy house, modern temptations are beautifully packaged but dangerous underneath.

3. Visuals

Outside: playful and charming aesthetics

Inside: darker, unsettling undertones (distorted colors)

Emphasizing this contrast to highlight how reality often lies beneath the surface beauty.

Brand Design / Illustration

App Design / Mockup

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Language of Impossible