Sweet Trap Candy Shop Brand Design

1. Fairy Tale Root

Based on the candy house as a symbol of temptation and hidden danger. Original story: Children lured by sweetness, facing danger beneath the surface. Modern meaning: The world today is full of sweet traps, often things that look attractive but are harmful inside.

2. Modern Parallel

Digital & Media Traps: scams, addictive shopping apps, manipulative social media, misleading ads. Like the candy house, modern temptations are beautifully packaged but dangerous underneath.

3. Visuals

Outside: playful and charming aesthetics

Inside: darker, unsettling undertones (distorted colors)

Emphasizing the contrast highlights how reality lies beneath the surface beauty.

Brand Design / Illustration

App Design / Mockup

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